ICSE Mass Media and Communication Class 10 Syllabus 2020-21
There is one written paper of two hours duration carrying 100 marks and Internal Assessment of 100 marks. The paper consists of two Sections, A and B. Section A consists of compulsory short answer questions covering the entire syllabus. Section B consists of questions which require detailed answers. There is a choice of questions.
1. Communication
(i) Principles of Communication
A brief understanding of the following, with examples: irreversible, multi-purpose, interactive, Transactional, Punctuated
(ii) Barriers/Noise in Communication
A brief understanding of the types of barriers in communication, with examples: Physical, Psychological, Semantic, Organizational, Cultural.
(iii) Overcoming the barriers/noise in Communication
Understanding the audience and the context; Selection of the appropriate communication channel; use of appropriate language; formulation of the message according to the specific objectives; message must be coherently structured; ensure proper feedback and feed forward
A brief understanding of the above with examples.
(iv) Effective Communication – 7Cs
A brief understanding of the 7Cs of Communication: Clarity, Conciseness, Concreteness, Correctness, Coherence, Completeness, Courtesy.
2. Print Media and Design
(i) Anatomy of a Newspaper and Magazine.
A brief understanding.
(ii) Elements of a Newspaper
A brief understanding with examples of: Masthead, Teaser, Headline, Banner, Byline, Lead/intro, Lead photo, Caption
Imprint line and advertisements.
(iii) Principles of Design
A brief understanding of Balance, Proportion, Sequence, Unity, Repetition and variety and Emphasis, with examples.
(iv) Concepts of Page making
A brief understanding of page weighting, use of space, colour and typography, with examples.
3. Photography
(i) Importance of photography in Newspapers and magazines.
(ii) Photo Editing
Perspective; composition: the rule of thirds; cropping; colour correction: brightness and contrast; Image file formats: BMP, JPEG, PNG, TIFF
A brief understanding of the above with examples.
4. Television
(i) A brief history of Television.
Eras of television broadcasting: Black and White; Colour; Digital.
(ii) Characteristics of Television.
An understanding of television as a medium: audio-visual medium; live medium; mass medium; domestic medium; transitory medium and expensive medium.
(iii) Types of Television.
A brief understanding of different types such as:
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CRT, Plasma, LCD, LED and OLED,
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SD, HD & UHD
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Smart TV
(iv) Television Broadcasting in India.
Television broadcasting in India from 1959 to present times to be done briefly.
(v) Types of Television Broadcasting
A brief understanding of different types of television broadcasting such as: terrestrial, cable, satellite/DTH, IPTV and online broadcasting.
5. Integrated Marketing Communications - IMC
(i) A brief understanding of IMC; benefits of IMC.
Self-explanatory.
(ii) Direct Marketing.
Definition of direct marketing; Marketing Mix – 4 Ps: a brief understanding of Product, Price, Promotion and Place.
(iii) Internet Marketing.
Definition; Internet as an IMC tool; Interactivity; Advantages and disadvantages of internet marketing.
(iv) Sales Promotion.
Definition; types: consumer oriented and trade oriented; uses of Sales Promotion.
(v) New ways of Advertising.
Cross promotions, convert advertising and merchandise
(vi) Public Relations.
Definition; Role of Public relations: build a brand image, prepare feedback which allows for improvement, generate goodwill, evaluate and monitor media tools, aid in advertising and sales promotion, crisis management.
(vii) Difference between Public relations and Advertising.
A brief understanding.