CBSE Class 11th(Arts) Media Studies Syllabus 2020-21

Part B: Vocational Skills

• Unit 1: Selling / Marketing / Exhibiting A Product through Advertising

• Unit 2: Introduction to the Production Process

• Unit 3: New Media

• Unit 4: Creative Contributions of the Key People

Unit 1: Selling / Marketing / Exhibiting A Product through Advertising

Chapter 1: Advertising concept & process

• 1. Product

• 2. specifications

• 3. Targeting

• 4. buyers

Chapter 2: Functions of Advertising

• 1. Promotion of product

• 2. Drive sales

• 3. Build a brand identity

• 4. Increase the buzz

Chapter 3: Types of advertising

• 1. Print-newspapers, magazines, brochures, fliers, posters

• 2. O OH-billboards, kiosks, trade shows events

• 3. Broadcast advertising - Radio, TV, digital Internet + mobile

• 4. In film' promos

• 5. Celebrity endorsements

• 6. Cross promotions

• 7. Merchandise

• 8. Games (Mobile and computer)

• 9. Covert advertising

Chapter 4: Forms of Advertising

• 1. Product Advertising

• 2. Institutional Advertising (Corporate)

• 3. Social Service - PSA Advocacy Advertising

• 4. Comparative Advertising Cooperative Advertising Direct Mail.

• 5. A Point-of-Purchase Advertising.

• 6. Informational Advertising.

Unit 2: Introduction to the Production Process

Chapter 1: Film

• 1. Pre- shooting stage.

• 2. Shooting Stage.

• 3. Post-shooting Stage.

Chapter 2: TV

• 1. Pre- shooting stage.

• 2. Shooting Stage.

• 3. Post-shooting Stage,

Chapter 3: Print

• 1. Planning, writing, editing, designing.

Chapter 4. Radio

• 1. Planning, recording, editing, transmission.

Chapter 5. Internet

• 1. Planning, Creating and delivering.

Unit 3: New Media

Chapter 1: Convergence and the New Possibilities of Communication

Earlier models of communication

• 1. Internet as the meeting point of all the mass media.

• 2. Broadcasting

• 3. Mass communication model of a few transmitting to a vast number of receivers.

• 4. Gigantic organization.

• 5. Huge technical infra-structure

• 6. Large scale revenue.

The changed paradigm due to the Internet.

• 7. Empowering an individual to post data on the Internet.

• 8. Information, message in one medium triggering off activity in the others.

• 9. Many sources of the same information.

• 10. Distribution of the information between individuals on an unprecedented global scale.

• 11. Rapidity of opinion generation on a local, national and global scale.

• 12. The socio-political implications of the new information order.

• 13. The strengthening of democracy.

• 14. Emerging trends in Mass Communication.

Unit 4: Creative Contributions of the Key People

Chapter 1: Film

• 1. Contributions made by Writer, Director, Producer, Actor, Cinematographer, Audiographer, Editor, Art Director, Music composer.

Chapter 2: TV

• 1. Contributions made by Writer, Director, Producer, Actor, Cinematographer, Audiographer, Editor, Art Director, Music composer.

Chapter 3: Print

• 1. Contributions made by Reporter, Sub-editor, Editor.

Chapter 4: Radio

• 1. Contributions made by artist, speaker, interviewer, recordist, programme producer, station director.

Chapter 5: Internet

• 1. Contributions made by writer, conceptualizer, editor, designer.