CBSE Class 11th(Arts) Enterpeneurship Syllabus 2020-21

S. No.	Unit	No. of Periods	Marks
1	Entrepreneurship: Concept and Functions	15	15
2	An Entrepreneur	25	15

3	Entrepreneurial Journey	30	20
4	Entrepreneurship as Innovation and Problem Solving	30	20
5	Concept of Market	40	15
6	Business Finance and Arithmetic	30	20
7	Resource Mobilization	30	20
	PROJECT WORK	40	30
	Total	240	100

3	Entrepreneurial Journey	30	20
4	Entrepreneurship as Innovation and Problem Solving	30	20
5	Concept of Market	40	15
6	Business Finance and Arithmetic	30	20
7	Resource Mobilization	30	20
	PROJECT WORK	40	30
	Total	240	100

Unit 1: Entrepreneurial Opportunity

Sensing Entrepreneurial Opportunities

Environment Scanning
Problem Identification
Idea fields
Spotting Trends
Creativity and Innovation

Selecting the Right Opportunity

Unit 2: Enterprise Planning

Business Plan: concept, format.

Components of a Business Plan:

Organisational plan; (Meaning and Characteristics of Sole Proprietorship, Partnership and Company)
Operational plan
Production plan
Financial plan
Marketing Plan
Human Resource Planning

Unit 3: Enterprise Marketing

Marketing and Sales Strategy
Branding - Business name, Logo, Tagline
Promotion Strategy
Negotiations - Importance and Methods
Customer Relationship Management
Vendor Management

Unit 4: Enterprise Growth Strategies

Franchising: Concept, types, advantages, limitations.
Mergers and Acquisition: Concept, reasons, types.
Reasons for failure of Mergers and Acquisitions.

Unit 5: Business Arithmetic

Unit of Sale, Unit Cost for multiple products or services
Break even Analysis for multiple products or services
Computation of Working Capital
Inventory Control and EOQ
Return on Investment (ROI) and Return on Equity (ROE)

Unit 6: Resource Mobilization

Capital Market - Primary and Secondary
Stock Exchange - Concept, features, functions and importance
Securities and Exchange Board of India - History, establishment, powers
Angel Investor: Features
Venture Capital: Features, funding.